Want more members?
Let your National Certified Recruiter Trainer Help!

It is an exciting time to be a member of the VFW Auxiliary. As our organization welcomes male members for the very first time, we are primed to serve as an even stronger voice for our veterans, active-duty service members, and their families. With this historic change, we have now doubled the number of opportunities to recruit new VFW Auxiliary members as reflected in the graphic below.

One of the best ways that Departments, Districts, and local Auxiliaries can learn how to grow membership is to partner with their National Certified Recruiter Trainer. Now in its second year, the National Certified Recruiter Trainer program’s mission remains the same: to positively promote the VFW Auxiliary by teaching members how to successfully recruit new members, as well as how to retain current members, so that the VFW Auxiliary can increase its membership and continue to serve veterans for years to come.

For the program year 2014-2015, National Certified Recruiter Trainers (and their teams) trained more than 4,700 members on how to recruit and retain VFW Auxiliary members. The National Certified Recruiter Trainers were also instrumental in helping set up new Auxiliaries in their Departments, building greater collaboration with the VFW’s Certified National Recruiters, creating innovative membership recruitment initiatives, and increasing awareness of the VFW Auxiliary and its programs in local communities.

The National Certified Recruiter Trainer program works in support of the Membership Program in each Department; it does not take its place. The core function of the National Certified Recruiter Trainer is to train members on how to identify and recruit new VFW Auxiliary members, and how to retain existing members. The National Certified Recruiter Trainer is a valuable resource, not a replacement, for the Department’s Membership Chairman and his/her Membership Program.

National Certified Recruiter Trainers are required to meet specific goals set by VFW Auxiliary National Headquarters during the Program Year. Each National Certified Recruiter Trainer is expected (at a minimum) to conduct two 2-hour training sessions with at least 10 members present, recruit 10 new members, and have the members they train recruit new members. They must also submit a monthly progress report to National Headquarters of all related activities such as training sessions conducted, new members recruited, etc.

There are a number of ways that you can support your Department’s National Certified Recruiter Trainer, and his/her membership recruitment training efforts.

Consider the additional revenue that your National Certified Recruiter Trainer can generate for the Department by training Auxiliary members to recruit new members and retain existing ones.
Offer sufficient time and space at Department and District meetings for your National Certified Recruiter Trainer to host a membership recruitment training session.
Attend a training session by your National Certified Recruiter Trainer and encourage all Department, District, and local Auxiliary officers to also attend.
Provide your National Certified Recruiter Trainer with year-long opportunities to market and promote their membership recruitment training sessions through communication methods such as printed and electronic newsletters, General Orders, Department, District, and local Auxiliary websites, Facebook, printed flyers, recruitment booths, special events, etc.
Check in with your National Certified Recruiter Trainer quarterly to see what support he or she may need from you and/or your Department.
Talk to your National Certified Recruiter Trainer about hosting a membership recruitment training session for those Districts or local Auxiliaries that could use extra assistance.

Attached is a list of current National Certified Recruiter Trainers by Department. Please contact your National Certified Recruiter Trainer to schedule future membership recruitment training sessions.

If you have any questions regarding the National Certified Recruiter Trainer program, please contact me or Brian Sullivan, Membership Development Coordinator, bsullivan@vfwauxiliary.org, at VFW Auxiliary National Headquarters.

Thank you,

Cara Day
Director of Programs & Communications
cday@vfwauxiliary.org